to the retirement of the proprietor Media Incorporated is no longer
Media Incorporated has access to all the main industry research; TV viewing data, radio listenership, readership, purchasing demographics, competitive advertising expenditure etc. and the benefit of being linked to media purchasing power of £72M+ p.a.
of Senior Personnel.
Alan Phillips set up Media Incorporated Ltd so that he
could operate as an independent media, marketing and
business consultant. He is a Fellow of the Chartered
Institute of Marketing (FCIM) and an accredited
associate of the Institute for Independent Business and
has sat on their Ethics Committee. Within his client
portfolio he has a major publisher for whom he has
worked on a nominal two days a week basis. He was
brought in to find solutions to specific problems and
was subsequently involved in many aspects of their
business. He has also worked on other separate projects
encompassing the selling of a specialist publishing
company, the purchase of publishers and the sourcing of
trading partners for a publishing group and assisting in
their introduction to the AIM, building web sites (he
also acts as the Webmaster for a charity's site),
raising finance and the sale of an ad agency. Currently,
for the majority of his clients, he handles their
advertising/media requirements and has worked as Media
Director, on a consultancy basis, for Advertising
of Marketstudy Ltd. Housed initially at Media Campaign
Services and then at TCS Media.
Joined Media Centre/Marketstudy which in 1976 became
Phillips Russell. As chairman and majority shareholder
he was involved in all aspects of the business; finance,
personnel, new business development, client service as
well as media and marketing. Phillips Russell reached an
audited turnover of £14M and employed 30+ people
compared with the first year’s £200,000 and three
people. Run by a small senior team, including just three
directors success was achieved based upon a style of
individual service and they gained a reputation for
handling challenging, complex projects and for in depth
understanding of the advertising and marketing process.
Deputy Media Director Osborne Advertising.
Media Manager Gerald Green Associates.
Sharps Advertising. He joined as a TV time buyer and
became a Media Group Head working on all media.
Lintas. He started in the Media Evaluation department and subsequently moved to TV buying.